m², in collaboration with Georgian brands is now launching a new project.

In the scope of the project, Georgian brands inspired by new slogan of the m² - “Live Your Own Life” will produce new collection and any interested person will be able to purchase desired items. This collection will include items and accessories, which are used in daily life, including: t-shirts, laptop bags, smart phone cases, suitcases, passport covers, kimonos and others.

At the current stage, 7 Georgian brands participate in the project: GIOVANNI MORRA, CARPETERIA, CASY, FUNDUKI, LOVESTARS, NINEA and MATTERS. Some of the brands are still working on the new collection, and some have already completed their works.

The website dedicated to the project will be created, where collection created in the scope of the collaboration will be available. The items will be available for purchase at partner companies’ websites or stores. Demonstration versions of the collection will be displayed at m² sales offices, where customers will be able to see the collection in real life.

“The idea of collaboration was born upon introduction of new platform for the brand, and was brought into life last year, during Mercedez-Benz Fashion Week Tbilisi. The new slogan “Live Your Own Life” was effectively integrated in the collection of designer Tako Mekvabidze. The main goal initially was and currently is to bring the slogan words closer to the customers. The products of our customers are used in daily life, and we aim the same, we want to remind people “Live Your Own Life,” live like no one else did. Always be who you are, unique and different” Irina Dumbadze, head of m² brand development department.

On the other stages of the project different Georgian brands will be involved, and collection created on the “Live Your Own Life” theme will become even more diverse.