On June 20, the first exhibition “exchange” of sustainable transformation, organized by the Station, was held in the premises of the integrated plant.

The Station is an innovative social enterprise that, in cooperation with responsible businesses, promotes the implementation of sustainable development mechanisms.

As part of the event, useless items were transformed into valuable exhibits, old things were given a new life. The exhibition was especially attractive to those interested in eco-initiatives, marketing and art, as the event combined these areas into one concept.

The project partner was m². The company has been launching projects in the CSR area since 2014 and has implemented many of them to date. As part of the event, useless and damaged materials, installations, lightboxes, maquettes and other inventory of m² were transformed into exhibits.

20 ივნისს Ad Summit Tbilisi 2025 გაიმართა.

Ad Summit-ის ღონისძიება საქართველოში უკვე მესამედ ჩატარდა და ქართველი მარკეტერებისა და ციფრული სფეროებით დაინტერესებული ადამიანების დამაკავშირებელ პლატფორმას წარმოადგენს.

სამიტი ფოკუსირებული იყო კონტენტის შექმნის პროცესში ტექნოლოგიების როლსა და მნიშვნელობაზე.

ღონისძიებაზე ქართველმა და უცხოელმა YouTube-ერებმა და კონტენტ კრეატორებმა დამსწრე საზოგადოებას საკუთარი გამოცდილება გაუზიარეს.

m², როგორც საქართველოს წამყვანი დეველოპერული კომპანია, ზრუნავს ქართული ციფრული სექტორის განვითარებაზე და წელსაც სამიტის ოფიციალური პარტნიორი იყო.

ბავშვთა დღეები m²-ში.

ჩვენი ეზოები სიხარულით, ფერადი ემოციებითა და გულწრფელი სიცილით აივსო!

ზღაპრის გმირები, მხიარული წამყვანი, ბამბის ნაყინი, პოპკორნი, სახის მოხატვა, მუსიკა, გასართობი თამაშები, საპნის ბუშტების შოუ, მხიარული ატმოსფერო და მეგობრებთან გატარებული დაუვიწყარი დრო - გვჯერა, რომ სწორედ ასეთი დღეები ქმნის ბავშვობის ყველაზე თბილ და დაუვიწყარ მოგონებებს.

25 მაისს Sportscape • სპორტსქეიფ-ის ორგანიზებით პადელის სამოყვარულო ტურნირი ჩატარდა.

ტურნირი განკუთვნილი იყო ყველა ასაკისა და დონის მოყვარულთათვის. სპორტული ჟინით, ბრძოლითა და მხიარული განწყობით, ტურნირი ნამდვილად დასამახსოვრებელი გამოვიდა.

ღონისძიების მთავარი სპონსორი იყო m².

I, II და III ადგილზე გასულ მონაწილეებს საჩუქრად გადაეცათ ფულადი პრიზები და m²-ისა და Funduki / ფუნდუკი -ს კოლაბორაციის ფარგლებში შექმნილი სპორტული ჩანთები.

m² - იცხოვრე შენი ცხოვრებით.

The leading real estate development company “m²” and “Funduki” family business model store, known for its eco-friendly and sustainable approaches, creativity and support of culture, announce their partnership. The said collaboration unites the two brands around the idea of expressing personal individuality, which will be reflected in an exclusive collection of bags with the inspiring message of the m² brand – “Live your life”.

The company m² is known for its innovative approach; it creates spaces that allow residents to express their identity and inspires people to dare to be authentic, to strive, to create and to live in an environment where they feel comfortable and happy. The collaboration with Funduki conveys the philosophy of m² in a tangible product.

“Our collaboration represents an interesting synergy of two brands, which is aimed not only at the physical but also at the emotional level. This collection is a unique expression of our message – “Dare to live your life”. It supports the expression of individuality and matches the tastes of people who value creativity, freedom and an eco-friendly lifestyle,” says Mariam Didebashvili, Head of Marketing Department of “m²”.

“We at “Funduki” work to create things that tell a story, and this partnership with “m²” is completely in line with our philosophy. Together we create a product that not only looks good, but also expresses a comfortable lifestyle” - Marika Chakhrakia, founder of “Funduki”.

The products created within the framework of the collaboration can be viewed on the website www.liveyourownlife.ge, and you can purchase them via social media channels and in the “Funduki” store - Tbilisi, 16a Ateni str.

A visual interpretation of the message of m² - “Live your own life” took place in “Giovanni Morra’s” stunning  collection: a new, colorful collection of accessories and clothes has been created.

We believe that collaborations with brands and talented, interesting people will enrich and add diversity to our brand. A collection created by “Giovanni Morra”, its visual character and our message “Live your own life” will bring more freedom and joy to everyday life” – said Irina Dumbadze, the Head of Brand Development Department at m².

“Live your own life” is in full compliance with the philosophy of the freedom-loving cosmopolitan traveler, Giovanni, who stands out for his unique life path

Check out the full products created as part of the m² collaboration project on the website: www.liveyourownlife.ge 

You can shop at Giovanni Morra:

• online: www.giovannimorra.com

Home is one of the platforms to fulfill our life potentials. Pampering yourself and taking time for yourself is the greatest luxury. That's why a special collaboration between m2 and "Ninea" took place, and today the customer can already buy clothes at home with the print of the m² brand message - "Live your own life".

"Ninea" has been creating clothes at home for 7 years and always tries to offer such a diverse collection catering to the demand of girls and women of different shape and mood.

"For Ninea, home is the best place to communicate with yourself, to get attuned to your emotions, mind and body," says Ani Ioseliani, Ninea’s Co-Founder. That's why the idea of this collaboration proved to be very interesting.

“Sending different messages through your clothes is a proven trend for a person to portrait the identity, convey philosophy and say what you stand for. When the philosophies of the consumer and the brands match, it is an ideological connection and that is what every powerful brand is looking for" - Irina Dumbadze, Head of m2 's Brand Development Department.

Carpeteria, a Georgian brand of hand-made carpets and accessories, has created a special collection within m²’s collaborative project, which is made of high-quality Georgian woolen threads and includes carpets, mirrors and pillows.

"The idea of​​collaboration between m² and local Georgian brands came up very soon after the introduction of our new message "Live your own life". The desire is to spread our message, bring it closer to the customer and support Georgian brands. In this context, Carpeteria turned out to be a very interesting brand for us, based on the company's profile. Home is the platform where a large part of our life is carried out. Each item included here expresses our taste, character, mood of a specific moment" - Irina Dumbadze, head of m²'s brand development department.

“Collaborating with m² is one of our favorite projects, because it gives us the opportunity to be a part of the creation of your home. Each item in Carpeteria is individually designed and allows people to express their unique character", - Natia Zirakishvili and Mariam Margiani, co-founders of Carpeteria.

Starting from May 9 through May 12, Factory Tbilisi will be hosting one of the largest international cultural events - “Culture Week Tbilisi”. This season is dedicated to Europe days and aims at raising awareness on history and culture of Georgia.

Culture Week Tbilisi unites artists, painters, musicians, film directors, as well as influential representatives of the press and art. More than 30 local and international artists will be participating in “Culture Week Tbilisi”. Their works will be exhibited in different dedicated spaces at Factory Tbilisi.

To cover this event, up to 50 international guests from around the globe will be traveling to Tbilisi - Forbes USA, The Guardian, SouthChina Morning Post, Washington Post, Elle Japan, madame Figaro Japan, GQ Japan. The guests will be provided with opportunity to familiarize with works of Georgian and international artists, attend exhibitions, and learn more about Georgian culture, arts, attend movie sessions, concerts and participate in diverse program.

The general partner of 2024 “Culture Week Tbilisi” is m².

Tbilisi hosted the region's first international storytelling festival - ZEG - Tbilisi Storytelling Festival, which was founded by Impact Hub Tbilisi and Coda Story in 2019.

The festival included panel discussions, sessions, film screenings, workshops, city tours and informal events. Festival guests had the opportunity to experience both traditional and innovative methods of storytelling and get inspiration for their own work.

Film, media, photography, education, literature, entrepreneurship, environmental protection and technology were among the areas of discussion during the three-day festival.

Around 60 professionals from different countries and sectors took part in the festival.

American actor Sean Penn paid a special visit to Tbilisi for the festival and closed the event.

This year ZEG hosted the European Press Prize ceremony, which is one of the biggest events in the media sphere.

This year ZEG - Tbilisi Storytelling Festival was supported by m².

On May 4-8, the 17ᵗʰ season of the international Mercedes-Benz Fashion Week Tbilisi was held at Factory Tbilisi, where local and international designers presented their 2023-2024 fall/winter collections.

The goal of the project was development and promotion of the Georgian fashion across the country and abroad. Over fifty international guests from the fashion capitals of the world, including critics, buyers, journalists and editors of prominent publications attended Mercedes-Benz FashionWeek Tbilisi.

m² was the primary sponsor of Mercedes-Benz Fashion Week TBILISI this year.

As a part of the partnership, Tako Mekvabidze, a designer participating Mercedes-Benz Fashion Week TBILISI presented clothes and accessories inspired by m²'s new message - "Live your own life".

"The key inspiration of my collection arevarious women professionals. Trying to highlight strengths of the woman,I based the silhouettes of the suits on the male model. Collaboration with m² proved to be very interesting. The renewed slogan of the company became a sources of my inspiration. "Live your own life" is the inner motto of each of us, and I suppose the works turned out to be quite interesting", - Tako Mekvabidze, Designer.

"Our message - 'Live your own life' has been integrated into the clothes, so that it, as a trend, as a constant concern for self-realization and a connection with desires, is better heard and listened to. Putting it on our clothes and wearing it regularly reminds us that we are unique, free and can live our lives in our unique way", - Irina Dumbadze, Head of the Brand Development Department.

m²'s mission is to develop places and spaces that connect people with the environment, family members and themselves. This collaboration was meant to remind us of the need to connect with ourselves, for we believe that clothescan bring the message closest to a person.

m² presented Tbilisi with 1200 saplings of different varieties.

The City Hall initiatedto have Arizona and Leyland cypresses planted in Aleksidze and Takaishvili Streets, Varketili 3, Samgori district. 

Thegreening campaign held on April 22, the Earth Day involved Messrs. Revaz Sokhadze,MP for Samgori district, Nikoloz Medzmariashvili, General Director of m², Paata Togonidze, the Tbilisi Environment Protection Service Head, as well as some schoolchildren and beneficiaries of the Georgian Red Cross.

m² held a presentation of the brand's new platform accompanied by talks with Rati Amaglobeli.

The event was held at the m² gallery, where Irina Dumbadze, head of the brand development department of the company, spoke about the messages and values of the brand.

The famous Georgian poet elaborated on the message of the brand - "Live your life".