On May 4-8, the 17ᵗʰ season of the international Mercedes-Benz Fashion Week Tbilisi was held at Factory Tbilisi, where local and international designers presented their 2023-2024 fall/winter collections.

The goal of the project was development and promotion of the Georgian fashion across the country and abroad. Over fifty international guests from the fashion capitals of the world, including critics, buyers, journalists and editors of prominent publications attended Mercedes-Benz FashionWeek Tbilisi.

m² was the primary sponsor of Mercedes-Benz Fashion Week TBILISI this year.

As a part of the partnership, Tako Mekvabidze, a designer participating Mercedes-Benz Fashion Week TBILISI presented clothes and accessories inspired by m²'s new message - "Live your own life".

"The key inspiration of my collection arevarious women professionals. Trying to highlight strengths of the woman,I based the silhouettes of the suits on the male model. Collaboration with m² proved to be very interesting. The renewed slogan of the company became a sources of my inspiration. "Live your own life" is the inner motto of each of us, and I suppose the works turned out to be quite interesting", - Tako Mekvabidze, Designer.

"Our message - 'Live your own life' has been integrated into the clothes, so that it, as a trend, as a constant concern for self-realization and a connection with desires, is better heard and listened to. Putting it on our clothes and wearing it regularly reminds us that we are unique, free and can live our lives in our unique way", - Irina Dumbadze, Head of the Brand Development Department.

m²'s mission is to develop places and spaces that connect people with the environment, family members and themselves. This collaboration was meant to remind us of the need to connect with ourselves, for we believe that clothescan bring the message closest to a person.