On June 21, 2018, a children’s football tournament among teams from Kakheti region was held in Telavi, organized by "m² real estate" and football club "Telavi". 8 teams made up of 11-12 years old players took part in the "m² cup" - the teams were from Telavi, Akhmeta, Kvareli, Gurjaani, Lagodekhi, Sighnaghi, Sagarejo and Dedoplistskaro. The tournament was held Givi Chokheli Telavi stadium.

In the course of the tournament, along with the top three teams, the best goalkeeper, defender, midfielder, forward, the top scorer, the best player and coach of the tournament were selected. Following a series of penalties, the third place was won by a team from Akhmeta, in battle for the first place children's teams from Gurjaani and Telavi played each other. Gurjaani team won the final game and became the owner of the "m² cup".

The "m² real estate" company became the general sponsor of football club "Telavi" since March 1, 2018. One of the main directions of m²’s corporation social responsibility popularization of healthy lifestyle and support of local sports clubs. m² goal is to assist the Telavi soccer club to seek new talents and to advance in the premier league.